What's in a review?

I've blogged about reviews before and each time I get a lot of response from fellow authors. Reviews can do a lot for an author. They can cause readers to flock to your book, run away from your book or make them unsure. I've been reading several posts from fellow authors regarding the trend in reviews and in some ways its not good. As I've said before, if you're thinking about reviewing a book, please read the book first. It's so evident to an author when a reviewer hasn't even read the book. Let's take a look at some of the things fellow authors have told me about some of their reviews that either made them laugh, cry or smile. Some may have caused all of these emotions. 1: I really enjoyed this book but I'm giving it a 2 star because I didn't like the characters name. (This author was shocked when she saw this review. What's funny is, even though it's a 2 star review, which should be bad for the sales, the reviewer told readers it's a good book.) 2: This book is horrible. Why did it have to be so unrealistic? People just can't do this in real life. (Ok, this one made me laugh out loud. The book being reviewed was a Paranormal book about mythical creatures. I do give the reviewer credit, people really can't do what the characters did in this book because they aren't real. This author's book sales actually escalated after this review.) 3: Why? Please stop this. I didn't like this book at all. (This reviewer went on to email the author directly and tell her to stop writing. The author smiled as she was telling me about this review because she actually has hit the bestseller list in several countries with the very book this reviewer slammed. Her response was "It takes all kinds to make up the world". By the way, this book is free and the reviewer did not pay for it to begin with.) 4: Great book. I can't wait for more from this author. Waiting impatiently for next installment. (This author was thrilled with this review. It was her first book and she was afraid it wouldn't do well.) 5: I loved the book, but could have been a little more descriptive. The writing was good and the character development was well received. (This was a constructive review that was helpful to the author. She said that actually she went back and edited a couple of areas of the book to correct these issues.) This was just 5 of the responses I received after my last post on reviews. We rely on reviewers to be honest about their reviews of our work. The sad thing is many people out there are not very nice when they review a book. They strive to make the author look bad. What's really sad is that a post I read a couple of months ago, several authors were slammed repeatedly on Amazon and the reviewers were not verified purchases. The wording went along the same line and did not mention anything from the book. The reviewer was slamming the author themselves. It's sad but true. My advice to new authors or even veteran authors that haven't developed a thick skin is this. Use the reviews wisely. If the review is structured and they explain the flaws they see, then maybe check the flaws out. It could help. But if they're nasty and scathing, just let them roll off your back. It's hard, but as a published writer, you've opened yourself up to the public and sometimes they aren't very nice. So, tell me your experiences with reviews. How do you react? Just remember, smile you're a published author. As always, good writing and May God Bless You...